Marketing Management and Communications in the Public Sector (Paperback)
 
作者: Martial Pasquier 
分類: Politics & government ,
Economics ,
Sales & marketing management ,
Advertising ,
Public ownership / nationalization ,
Civil service & public sector  
書城編號: 1273515


售價: $602.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis
出版日期: 2017/08/22
尺寸: 234x156x22mm
重量: 447 grams
ISBN: 9781138655805
 
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商品簡介


This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at http: //www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Martial Pasquier 作者作品表

Marketing Management and Communications in the Public Sector (Paperback)

Marketing Management and Communications in the Public Sector (Paperback)

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