Brave Work in the Age of Climate Change (Paperback)
 
分類: Media studies ,
Business ethics & social responsibility ,
Sales & marketing ,
Climate change  
書城編號: 1519018


售價: $910.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Palgrave Macmillan
出版日期: 2019/07/10
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9783030002923

商品簡介


Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

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