Dynamic Growth of Chinese Firms in the Global Market (Paperback)
 
作者: David Tse 
分類: International business ,
Sales & marketing ,
China  
書城編號: 1600269


售價: $462.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Cambridge University Press
出版日期: 2020/02/29
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781107629752

商品簡介
How have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of original research tracing the emergence, growth and future of Chinese firms in the world economy. The authors seek to provide new perspectives and insights for business executives and graduate students through a comprehensive study of how China's firms globalize and operate, and the implications of this for economic success. Based on detailed case studies and summative examples of successful Chinese firms, Tse and Hung point out their strengths (e.g. making innovations affordable to many developing nations), their weaknesses (products made in China are not highly regarded) and their mistakes (being insensitive to host economy needs and at times corruptive acts). They argue that the world economy would benefit from engaging with Chinese and other emerging economy firms to learn from the strategies they employ to achieve their global reach.
David Tse 作者作品表

Dynamic Growth of Chinese Firms in the Global Market (Paperback)

Color Atlas of Oculoplastic Surgery (Hardcover)

Fundamentals of Wireless Communication (Hardcover)

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