“By far the most profound thinker of the 19th century.”
— Ludwig Wittgenstein
The Present Age is the stunningly prescient essay on the rise of mass media—particularly advertising, marketing, and publicity—by the great philosopher Søren Kierkegaard, the “father of existentialism.” With an introduction from celebrated philosopher Walter Kaufmann—who states “those who would know Kierkegaard can do no better than to begin with this book”—The Present Age is an ideal introduction to one of the greatest thinkers in the history of western philosophy. Book Description
In his seminal 1846 tract The Present Age, Søren Kierkegaard ("the father of existentialism"—New York Times) analyzes the philosophical implications of a society dominated by mass media—a society eerily similar to our own. A stunningly prescient essay on the rising influence of advertising, marketing, and publicity, The Present Age is essential reading for anyone who wishes to better understand the modern world.