Nudge (B-Trade Pbk)
 
作者: Richard H. Thaler, Cass R. Sunstein 
書城編號: 838899

原價: HK$180.00
現售: HK$171 節省: HK$9

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出版社: Penguin Books
出版日期: 2009/03/01
尺寸: 5.00x7.00 cm
重量: 0.29 kg
ISBN: 9780143115267

商品簡介
Coming soon: Nudge: The Final Edition

From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink, Charles Duhigg's The Power of Habit, James Clear's Atomic Habits, and Daniel Kahneman's Thinking, Fast and Slow

* More than 1.5 million copies sold
* New York Times bestseller
* Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

Richard H. Thaler 作者作品表

Nudge: The Final Edition (Revised) (Paperback)

Misbehaving (Paperback)

eBook: Misbehaving: The Making of Behavioural Economics (DRM EPUB)

eBook: Winner's Curse: Paradoxes and Anomalies of Economic Life (DRM EPUB)

Advances in Behavioral Finance (Paperback)

eBook: Advances in Behavioral Finance, Volume II (DRM PDF)

Advances in Behavioral Finance (Paperback)

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