Marketing in and for a Sustainable Society (Hardcover)
 
作者: Naresh K. Malhotra 
出版社: Emerald Group Publishing Ltd
分類: Sales & marketing management ,
Sales & marketing  
書城編號: 1181714


售價: $1460.00

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出版日期: 2016/06/29
尺寸: 229x152x22mm
重量: 467 grams
ISBN: 9781786352828
 
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商品簡介
 
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

Naresh K. Malhotra 作者作品表

eBook: Marketing Research: An Applied Orientation, Global Edition (DRM PDF)
eBook: Marketing In and For a Sustainable Society (DRM PDF)
eBook: Marketing In and For a Sustainable Society (DRM EPUB)
Marketing in and for a Sustainable Society (Hardcover)
eBook: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference (DRM PDF)
eBook: Essentials of Marketing Research PDF eBook, Global Edition (DRM PDF)
eBook: Basic Marketing Research: Pearson New International Edition PDF eBook (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM EPUB)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)

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