Predictive Analytics for Marketers (Paperback)
 
作者: Barry Leventhal 
分類: Data analysis: general ,
Behavioural economics ,
Sales & marketing ,
Data mining  
書城編號: 1336961


售價: $378.00

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出版社: KOGAN PAGE
出版日期: 2018/02/03
尺寸: 234x156x20mm
重量: 404 grams
ISBN: 9780749479930
 
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商品簡介


Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors.

Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.

Barry Leventhal 作者作品表

Predictive Analytics for Marketers (Paperback)

eBook: Predictive Analytics for Marketers: Using Data Mining for Business Advantage (DRM PDF)

eBook: Predictive Analytics for Marketers: Using Data Mining for Business Advantage (DRM EPUB)

Geodemographics for Marketers (Paperback)

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