Myths of Marketing (Paperback)
 
作者: Grant Leboff 
分類: Business innovation ,
Sales & marketing management ,
Sales & marketing  
書城編號: 1464121

原價: HK$260.00
現售: HK$247 節省: HK$13

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出版社: KOGAN PAGE
出版日期: 2020/01/28
尺寸: 234x156x19mm
重量: 0.32 kg
ISBN: 9780749483913
 
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商品簡介


It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?

The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Grant Leboff 作者作品表

Myths of Marketing (Paperback)

eBook: Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (DRM EPUB)

eBook: Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (DRM PDF)

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Stickier Marketing (Paperback)

eBook: Stickier Marketing: How to Win Customers in a Digital Age (DRM PDF)

eBook: Stickier Marketing: How to Win Customers in a Digital Age (DRM EPUB)

Sticky Marketing (Paperback)

eBook: Sales Therapy (DRM EPUB)

Sales Therapy (Paperback)

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