Customer Relationship Marketing: Theoretical and Managerial Perspectives (Hardcover)
 
作者: Naresh K. Malhotra 
出版社: World Scientific
分類: Sales & marketing management ,
Customer services  
書城編號: 14796374

原價: HK$1180.00
現售: HK$1121 節省: HK$59

購買此書 10本或以上 9折, 60本或以上 8折

購買後立即進貨, 約需 18-25 天
 
因疫情關係,運輸時間或會有所延長,敬請體諒!

 
 
出版日期: 2020/09/28
ISBN: 9781944659714
 
>> 相關電子書

 
商品簡介
 
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

Naresh K. Malhotra 作者作品表

eBook: Marketing Research: An Applied Orientation, Global Edition (DRM PDF)
eBook: Marketing In and For a Sustainable Society (DRM PDF)
eBook: Marketing In and For a Sustainable Society (DRM EPUB)
Marketing in and for a Sustainable Society (Hardcover)
eBook: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference (DRM PDF)
eBook: Essentials of Marketing Research PDF eBook, Global Edition (DRM PDF)
eBook: Basic Marketing Research: Pearson New International Edition PDF eBook (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM EPUB)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)