Making & Marketing a Successful Art & Craft Business (Paperback)
 
作者: Fiona Pullen 
書城編號: 1503128

原價: HK$200.00
現售: HK$190 節省: HK$10

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出版社: SEARCH PRESS
出版日期: 2018/09/04
尺寸: 207x165x17mm
重量: 0.61 kg
ISBN: 9781782215295

商品簡介
A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK
Fiona Pullen 作者作品表

Making & Marketing a Successful Art & Craft Business (Paperback)

Craft a Creative Business (Paperback)

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