Make It All About Me (Paperback)
 
作者: Rasmus Houlind 
分類: Sales & marketing ,
Artificial intelligence  
書城編號: 1580059

原價: HK$322.00
現售: HK$305.9 節省: HK$16.1

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出版社: LID Publishing
出版日期: 2019/10/15
尺寸: 235x164x21mm
重量: 0.5 kg
ISBN: 9781912555147

商品簡介
The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Rasmus Houlind 作者作品表

Hello $FirstName - Swedish Case Studies (Paperback)

Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway (Paperback)

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent (Paperback)

Make It All About Me (Paperback)

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