eBook: Entrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies (DRM PDF)
 
電子書格式: DRM PDF
作者: Tom Elfring, Kim Klyver, Elco van Burg 
分類: Communication studies ,
Business innovation ,
Entrepreneurship ,
Sales & marketing management  
書城編號: 20186408


售價: $433.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Oxford University Press
出版日期: 2021/05/11
頁數: 304
ISBN: 9780190076900
 
>> 相關實體書

商品簡介
In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process. Traditionally, networks have been regarded as facilitators of business, but Tom Elfring, Kim Klyver, and Elco van Burg argue that networking is actually the basis of entrepreneurial action, and conversely, that entrepreneurial action is networking. In developing an "entrepreneurship as networking" model, the book addresses the persistent problems that plague the dominant "individual-opportunity" approach in entrepreneurship. They describe the key dynamics, mechanisms, and practices of entrepreneurship as networking, and point at fruitful networking strategies for entrepreneurs. Thus, the authors provide an integrated and dynamic account of entrepreneurial agency that prioritizes interaction with the surrounding social environment. They also explain what a viable network is for entrepreneurs and how networking activities affect their endeavours. Their perspective sheds new light on the origins of opportunities and how entrepreneurs access and mobilize resources. The approach also explains how entrepreneurs build legitimacy and exploit the networks they work within. Offering a groundbreaking theory of entrepreneurial action as networking, Entrepreneurship as Networking opens up an entirely new research agenda.
Tom Elfring 作者作品表

Entrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies (MP3 CD)

eBook: Corporate Entrepreneurship and Venturing (DRM PDF)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)