eBook: Essentials of Marketing Research PDF eBook, Global Edition (DRM PDF)
 
電子書格式: DRM PDF
作者: Naresh K. Malhotra 
分類: Market research  
書城編號: 20847094


售價: $572.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Pearson Education
出版日期: 2015/01/23
ISBN: 9781292075143
 
>> 相關實體書

商品簡介
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Naresh K. Malhotra 作者作品表

eBook: Marketing Research: An Applied Orientation, Global Edition (DRM PDF)

eBook: Marketing In and For a Sustainable Society (DRM PDF)

eBook: Marketing In and For a Sustainable Society (DRM EPUB)

Marketing in and for a Sustainable Society (Hardcover)

eBook: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference (DRM PDF)

eBook: Essentials of Marketing Research PDF eBook, Global Edition (DRM PDF)

eBook: Basic Marketing Research: Pearson New International Edition PDF eBook (DRM PDF)

eBook: Review of Marketing Research (DRM PDF)

eBook: Review of Marketing Research (DRM EPUB)

eBook: Review of Marketing Research (DRM PDF)

eBook: Review of Marketing Research (DRM PDF)

eBook: Review of Marketing Research (DRM PDF)

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