eBook: Marketing Research: An Applied Orientation, Global Edition (DRM PDF)
 
電子書格式: DRM PDF
作者: Naresh K. Malhotra 
製造商: Pearson Education
分類: Sales & marketing ,
Market research  
書城編號: 20848352


售價: $653.00

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出版日期: 2019/02/18
ISBN: 9781292265919
 
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商品簡介
 
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Naresh K. Malhotra 作者作品表

eBook: Marketing Research: An Applied Orientation, Global Edition (DRM PDF)
eBook: Marketing In and For a Sustainable Society (DRM PDF)
eBook: Marketing In and For a Sustainable Society (DRM EPUB)
Marketing in and for a Sustainable Society (Hardcover)
eBook: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference (DRM PDF)
eBook: Essentials of Marketing Research PDF eBook, Global Edition (DRM PDF)
eBook: Basic Marketing Research: Pearson New International Edition PDF eBook (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM EPUB)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)
eBook: Review of Marketing Research (DRM PDF)

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