eBook: Customer Relationship Marketing: Theoretical And Managerial Perspectives (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Malhotra Naresh K Malhotra, Agarwal James Agarwal 
製造商: World Scientific Publishing Company
分類: Sales & marketing management ,
Customer services  
書城編號: 21986652


售價: $520.00

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出版日期: 2020/12/04
頁數: 372
ISBN: 9781944659738
 
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商品簡介
 
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

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