Licensing Royalty Rates, 2011 Edition
 
作者: Gregory J. Battersby, Charles W. Grimes 
書城編號: 224280

原價: HK$4190.00
現售: HK$3980.5 節省: HK$209.5

購買此書 10本或以上 9折, 60本或以上 8折

抱歉! 此商品已售罄, 不能訂購

如此商品日後有貨, 請通知我, 我的電郵/用戶名稱是:
 
 
出版社: CCH Asia Ltd.
出版日期: 2011/02
頁數: 412
ISBN: 9781454801580

商品簡介
Knowing the “going” royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2011 Edition . This information-packed report details the royalty rates for over 1,500 products and services in ten lucrative licensed product categories—art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music.
Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2011 Edition provides all the information you need to calculate the right rate every time.

The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical data:

Royalty rate listing alphabetically by licensed product—provides a detailed alphabetical listing of products and their suggested rate range across all product categories.
Royalty rate listing by international trademark class—lets you quickly identify subtle royalty rate differences between similar products within specific international trademark classes.
Checklist of licensed products and services—offers a quick-reference to products with a high potential for licensing.
Comprehensive list of licensed products and services—presents a detailed list of all surveyed products and services within a trademark class for preparing intent-to-use trademark applications.
This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself.

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)