eBook: New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Ivaylo Yorgov 
製造商: Taylor and Francis
分類: Customer services  
書城編號: 25233464


售價: $351.00

購買後立即進貨, 約需 1-4 天
 
因疫情關係,運輸時間或會有所延長,敬請體諒!

 
 
出版日期: 2022/11/11
頁數: 136
ISBN: 9781000781557
 
>> 相關實體書

 
商品簡介
 
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way. For too long, companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive, generic, and not scalable. Empowered by the boom in data availability and analytics, future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits, including higher customer satisfaction and retention and less negative word of mouth - leading to increased sales and customer lifetime value. As the stories in this book demonstrate, companies like Amazon, Adobe, Garmin, and Liberty Global are leading the way, but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management, companies need to implement the best customer feedback and data collection and management practices, develop state-of-the-art analytical models, and have the willingness to act.This book's strong vision and actionable roadmap, illustrated with real-life success stories, make this a compelling read for CX and customer analytics leaders, practitioners, and students alike.

Ivaylo Yorgov 作者作品表

eBook: New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively (DRM PDF)
eBook: New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively (DRM EPUB)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)