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How to Talk So Kids Will Listen & Listen So Kids Will Talk (30th Anniversary Edition)
作者: Adele Faber, Elaine Mazlish 
出版社: Scribner
出版日期: 2012/02
頁數: 368
ISBN-10: 1451663889
ISBN-13: 9781451663884
書城編號: 254811
 

原價: HK$180.00
現售: HK$171 節省: HK$9
(購買此書 10本以上 9折, 60本以上 8折)

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簡介


MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote.

This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success.

Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing.

The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe.



This book will:

Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead

Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing

Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be 'unreachable' by traditional marketing, while increasingly empowering consumers to act as voluntary marketers

Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success

Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience

Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors

Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success



MARKETING MADE HUMAN is a new addition to the tradition of marketing for small business and branding textbooks by authors such as Mark Schaefer, Mari Smith, Guy Kawasaki, and Pat Flynn.

The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect in a stronger way with your audience.



Contributor Bio: Bendtsen, Malene
Malene Bendtsen is an entrepreneur with over 15 years of experience innovating customer relationships as a leader in companies of all sizes. She helps personal brands define and build the marketing infrastructures and the brand experience they need to grow their businesses. Malene has an academic profile combined with 25 years of teaching and facilitation experience which makes her able to explain complex matters in an easily understood language. She is also a self-publishing coach and has solid experience with the non-fiction book format used as a marketing and personal branding tool. She is on a mission to normalize human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from discomfort and fear related to marketing. She is an author, speaker, teacher and proud guide to her tribe.



Table of Contents:




Introduction

Part 1 - The Ignored Truth

1. History of marketing and why you fear it

2. Consumers ruling market places

3. The biased heart

Part 2 - The New Marketing Paradigm

4. High tech and high touch

5. Human connection in demand

6. From 4P to lovable brand

7. Sexy numbers in human marketing

Part 3 - How to Create a Lovable Brand

8. Hugged by your brand

9. Your lovable brand

10. Branding supercharged

11. Customers as marketers

Part 4 - How to Build Love Funnels

12. Your three pillars of marketing

13. Moving people to the highest trust level

14. Love funnels in the new paradigm

15. Dealing with the death of organic reach

16. The right offer for the right business stage

Part 5 - The Personal Brand CEO

17. Leading your tribe

18. The roles of a personal brand entrepreneur

19. Dealing with fear

Conclusion

About the Author
 


 

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評分 尚未有...

Adele Faber 作者作品表

  • How to be the Parent You Always Wanted to be (Paperback)
  • How to Talk to Kids So Kids Will Listen and Listen So Kids W (Paperback)
  • 如何說孩子才會聽怎麼聽孩子才肯說(2012版)How to Talk So Kids Will Listen & Listen So Kids Will Talk
  • Siblings Without Rivalry: How to Help Your Children Live Together So You Can Live Too
  • How To Talk So Teens Will Listen And Listen So Teens Will Ta (Hardcover)
  • How to Talk So Teens Will Listen and Listen So Teens Will Talk (Paperback)
  • How to Talk So Teens Will Listen and Listen So Teens Will Ta (Paperback)
  • How to Talk So Teens Will Listen (Hardcover)
  • How to Talk So Kids Can Learn (Hardcover)
  • How to Talk So Kids Will Listen and Listen So Kids Will Talk (Paperback)
  • How to Talk So Kids Will Listen & Listen So Kids Will Talk (Paperback)
  • Siblings without Rivalry (Paperback)
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