eBook: Routledge Handbook of Corporate Social Responsibility Communication (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Amy O'Connor 
系列: Routledge Handbooks in Communication Studies
分類: Communication studies ,
Economics ,
Business ethics & social responsibility ,
Sales & marketing management ,
Advertising ,
Public relations ,
Organizational theory & behaviour  
書城編號: 25606002


售價: $503.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Taylor and Francis
出版日期: 2022/11/22
頁數: 372
ISBN: 9781000784251
 
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商品簡介
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
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