eBook: Fashion Brand Stories (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Hancock Joseph H. Hancock 
分類: History of fashion ,
Fashion & society ,
Sales & marketing management ,
Fashion & beauty industries  
書城編號: 25606825


售價: $351.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Bloomsbury Publishing
出版日期: 2022/10/20
頁數: 224
ISBN: 9781350135574
 
>> 相關實體書

商品簡介
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's , and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Hancock Joseph H. Hancock 作者作品表

eBook: Fashion Brand Stories (DRM PDF)

eBook: Fashion Brand Stories (DRM EPUB)

eBook: Brand/Story: Cases and Explorations in Fashion Branding (DRM PDF)

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