Can I Change Your Mind? (Paperback)
 
作者: Lindsay Camp 
分類: Creative writing & creative writing guides  
書城編號: 407746


售價: $210.00

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出版社: A & C Black Children's
出版日期: 2008/05/29
尺寸: 197x128x19mm
重量: 0.27 kg
ISBN: 9780713678499
 
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商品簡介


These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learn
at least as much from how he writes as from what he writes about-and
that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)

Lindsay Camp 作者作品表

Papa Penguin (Paperback)

Papa Penguin (Hardcover)

Yig and Yogg the Happy Cats (Paperback)

Yigg and Yogg the Happy Cats (Hardcover)

Keeping Up with Cheetah (Paperback)

Keeping Up with Cheetah in Urdu and English (Paperback)

Keeping Up with Cheetah in Vietnamese and English (Paperback)

Keeping Up with Cheetah in Spanish and English (Paperback)

Keeping Up with Cheetah in Slovakian and English (Paperback)

Keeping Up with Cheetah (Paperback)

Keeping Up with Cheetah in Chinese (Simplified) and English (Paperback)

Keeping Up with Cheetah in Bengali and English (Paperback)

Keeping Up with Cheetah in Farsi and English (Paperback)

Keeping Up with Cheetah in Hungarian and English (Paperback)

Why? (Paperback)

Keeping Up with Cheetah in Russian and English (Paperback)

Keeping Up with Cheetah in Portuguese and English (Paperback)

Keeping Up with Cheetah in Polish and English (Paperback)

Keeping Up with Cheetah in Nepali and English (Paperback)

Keeping Up with Cheetah in Lithuanian and English (Paperback)

還有... [顯示所有作品]

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