同類書籍: E-commerce, Sales & marketing

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
 

作者: Gary Vaynerchuk 
出版社: HarperBusiness
出版日期: 2013/11/26
頁數: 224
重量: 0.79 kg
ISBN-10: 006227306X
ISBN-13: 9780062273062
書城編號: 772444
 

原價: HK$300.00
現售: HK$285 節省: HK$15

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商品簡介
 


New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Gary Vaynerchuk 作者作品表

Crushing It! (Hardcover)
Ask Gary Vee (Hardcover)
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Crush It! (Paperback)
eBook: Thank You Economy (MP3 ZIPS)
Thank You Economy (Paperback)
The Thank You Economy (Enhanced Edition)
eBook: Crush it!: Why NOW Is the Time to Cash In on Your Passion (MP3 ZIPS)
eBook: Gary Vaynerchuk's 101 Wines (DRM EPUB)

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