同類書籍: Management & management techniques

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
 

作者: Geoffrey A. Moore 
出版社: HarperBusiness
出版日期: 2014/01/28
頁數: 288
重量: 0.21 kg
ISBN-10: 0062292986
ISBN-13: 9780062292988
書城編號: 772445
 

原價: HK$220.00
現售: HK$209 節省: HK$11

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商品簡介
 


The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Geoffrey A. Moore 作者作品表

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
eBook: Old-Economy.com: Im Zeitalter des Internet Shareholder Value maximieren (DRM PDF)
eBook: Das Tornado-Phanomen: Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen konnen (DRM PDF)
Escape Velocity: Free Your Company's Future from the Pull of the Past
Escape Velocity (Enhanced Edition): Free Your Company's Future from the Pull of the Past
eBook: Gorilla Game, Revised Edition: Picking Winners in High Technology (DRM EPUB)
Living on the Fault Line: Managing for Shareholder Value in Any Economy
The Gorilla Game: Picking Winners in High Technology
eBook: Inside the Tornado (MP3 ZIPS)
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution
Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy

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