Hegarty on Creativity: There are No Rules (Hardcover)
 
作者: John Hegarty 
分類: Advertising  
書城編號: 1060904

原價: HK$150.00
現售: HK$142.5 節省: HK$7.5

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出版社: Thames & Hudson
出版日期: 2014/04/22
尺寸: 184x113x15mm
重量: 0.23 kg
ISBN: 9780500517246
 
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商品簡介
Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world--from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.

From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including "Good is the Enemy of Great," "Respect Don't Revere," "Get Angry," and "Bad Weather" relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

John Hegarty 作者作品表

Hegarty on Advertising: Turning Intelligence into Magic (Revised and expanded edition) (Paperback)

eBook: Hegarty on Advertising: Turning Intelligence into Magic (DRM EPUB)

Hegarty on Advertising (Hardcover)

Hegarty on Creativity: There are No Rules (Hardcover)

eBook: Hegarty on Creativity: There are No Rules (DRM EPUB)

Hegarty on Advertising (Hardcover)

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