NEW YORK TIMES BESTSELLER - The perfect gift for anyone trying to start the new year off right, this instant classic explores how we can change our lives by changing our habits.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author "Sharp, provocative, and useful." --Jim Collins "Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good." --Financial Times "A flat-out great read." --David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
"You'll never look at yourself, your organization, or your world quite the same way." --Daniel H. Pink, bestselling author of Drive and A Whole New Mind
"Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change." --The New York Times Book Review
Table of Contents:
Prologue: The Habit Cure -- Part 1. The Habits of Individuals -- 1. The Habit Loop: How Habits Work -- 2. The Craving Brain: How to Create New Habits -- 3. The Golden Rule of Habit Change: Why Transformation Occurs -- Part 2. The Habits of Successful Organizations -- 4. Keystone Habits, or the Ballad of Paul O'neill: Which Habits Matter Most -- 5. Starbucks and the Habit of Success: When Willpower Becomes Automatic -- 6. The Power of a Crisis: How Leaders Create Habits Through Accident and Design -- 7. How Target Knows What You Want Before You Do: When Companies Predict (and Manipulate) Habits -- Part 3. The Habits of Societies -- 8. Saddleback Church and the Montgomery Bus Boycott: How Movements Happen -- 9. The Neurology of Free Will: Are We Responsible for Our Habits? -- Afterword: Some Things Learned About Weight Loss, Smoking, Procrastination, and Teaching -- Appendix: A Reader's Guide to Using These Ideas -- Acknowledgments -- A Note on Sources -- Notes -- Index.
