Naked Banking (Paperback)
 
作者: Steve Hogg 
分類: Banking  
書城編號: 1322058

原價: HK$140.00
現售: HK$133 節省: HK$7

購買此書 10本或以上 9折, 60本或以上 8折

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出版社: LID Publishing
出版日期: 2017/12/05
尺寸: 131x199x28mm
重量: 0.36 kg
ISBN: 9781911498384

商品簡介


We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure, and a market controlled by just a few providers have combined in recent years to create a personal banking crisis every bit as severe as the global financial crisis. How have things gotten this bad? Why are banks unable to balance providing good customer service with making a profit? And what can we do to protect ourselves from the tricks banks play to part us with our hard-earned money?

Written by two insiders, Naked Banking reveals why banks do the things they do. From designing products they know will rip customers off to cutting branches they know their customers rely on, they explain how many banks' failing business models force them to make the wrong choices again and again. They make a rallying call for us all to be better informed about how everyday banking products actually work and to be wary of the many tricks and techniques product managers devise to make money.

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