Digital Renaissance (Hardcover)
 
作者: Joel Waldfogel 
分類: Economics ,
Business innovation ,
Business competition ,
Entrepreneurship ,
Ownership & organization of enterprises ,
Media, information & communication industries  
書城編號: 1461910

原價: HK$308.00
現售: HK$292.6 節省: HK$15.4

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出版社: Princeton University Press
出版日期: 2018/11/13
尺寸: 241x168x23mm
重量: 0.7 kg
ISBN: 9780691162829

商品簡介


How digital technology is upending the traditional creative industries--and why that might be a good thing

The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. Nor does this mean a tidal wave of derivative, poorly produced kitsch; analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so. The vaunted gatekeeper role of the creative industries proves to have been largely mythical. The high costs of production have stifled creativity in industries that require ever-bigger blockbusters to cover the losses on ever-more-expensive failures.

Are we drowning in a tide of cultural silt, or living in a golden age for culture? The answers in Digital Renaissance may surprise you.

Joel Waldfogel 作者作品表

Digital Renaissance (Hardcover)

eBook: Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture (DRM PDF)

eBook: Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture (DRM EPUB)

eBook: Scroogenomics: Why You Shouldn't Buy Presents for the Holidays (DRM PDF)

eBook: Scroogenomics: Why You Shouldn't Buy Presents for the Holidays (DRM EPUB)

Scroogenomics (Hardcover)

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