Sustainable Customer Experience Design (Paperback)
 
作者: Bert Smit 
分類: Tourism industry ,
Events management industries ,
Sport & leisure industries ,
Environmentalist thought & ideology ,
Environmental policy & protocols ,
Environmental management  
書城編號: 1474517


售價: $560.00

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出版社: Taylor & Francis
出版日期: 2018/06/05
尺寸: 246x180x15mm
重量: 584 grams
ISBN: 9781138658554
 
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商品簡介


Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

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