Qualitative research is employed more and more often by business researchers and practitioners alike. Part of its success is due to the fact that qualitative research seems to demand less effort and skill than quantitative research. However, because of the multitude of possibilities and choices that need to be made, performing a qualitative research project is not, as at first glance it seems to be, an easy endeavor. This custom book intends to provide participants in the Qualitative Research Methods course with the basic handles to steer their first qualitative research project journey. The road to success in this project is made up by a trajectory of methodological procedures: choosing the appropriate qualitative research techniques; performing a systematic collection and analysis of qualitative data; and a constant comparison of and critical reflection on the findings."
