Global Edge
 
作者: Kurtzman Joel , Yago Glenn 
書城編號: 148863

原價: HK$300.00
現售: HK$285 節省: HK$15

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出版社: McGraw-Hill
出版日期: 2007
頁數: 240
ISBN: 9781422103463

商品簡介
Now that globalization is a reality and cross-border is no longer a discretionary activity, companies need reliable tools to manage the risks associated with doing business around the world. This title is a relevant, practical addition to risk management literature. This book will help readers think about their global business differently, manage them effectively, and develop ways to forecast in which areas they might get into trouble. To support the book there will be an internet-based tool that offers up-to-date risk information by country. This title is the right mix of important new research and practical applicability for readers. It details the risks of doing business overseas and is as valuable to someone in Europe or Asia or in the US. Author, Kurtzman is well-known and respected in both academic and business circles.Since a systematic understanding of global risks is in its infancy, this book has the potential to be the definitive work that transforms the subject. It is packed with international companies including Sumitono Bank, Bre-X, Banco Ambrosiano, Parmalat, Royal Ahold, Barings Bank, Daiwa Securities, BCCI, Lloyd Aero Boliviano, Viacao Aerea, ChuoAoyama, Kanebo, Glo

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