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Rising Tide
原價:
HK$420.00 
現售:
HK$399
節省:
HK$21 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
McGraw-Hill
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| 出版日期: |
2004/07/01 |
| 頁數: |
400 |
| 重量: |
0.91 kg |
| ISBN: |
9781591391470 |
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商品簡介 |
| This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management. |
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