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Contemporary Advertising with PowerWeb and CD-ROM
原價:
HK$1675.00 
現售:
HK$1591.25
節省:
HK$83.75 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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商品簡介 |
| Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author?s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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