Business Strategy Game 6.1 Player's Package
 
作者: Thompson Jr. Arthur, Stappenbeck Gregory 
書城編號: 156987

原價: HK$500.00
現售: HK$475 節省: HK$25

購買此書 10本或以上 9折, 60本或以上 8折

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出版社: McGraw-Hill
出版日期: 1999
ISBN: 9780072310054

商品簡介
The Business Strategy Game is the #1 selling computer simulation in the strategic management market. Simulation games are the single best exercise available for helping students understand how the functional pieces of a business fit together and giving them an integrated, capstone experience. First and foremost, the exercise of running a simulated company over a number of decision periods helps develop students? business judgment. Simulation games provide a live case situation where events unfold and circumstances change as the game progresses; students become personally involved in the subject matter. The Business Strategy Game is very typical in this respect. Students learn about risk-taking by plotting their competitive strategies each decision period. They respond to changing market conditions, react to the moves of competitors, and choose among alternative courses of action. They get valuable practice in reading the signs of industry change, spotting market opportunities, evaluating threats to their company?s competitive position, weighing the trade-offs between profits now and profits later, and assessing the long-term consequences of short-term decisions. They chart a long-term direction, set strategic and financial objectives, and try out different strategies in pursuit of competitive advantage. They become active strategic thinkers, planners, analysts, and decision-makers. And by having to live with the decisions they make, they experience what it means to be accountable for decisions and responsible for achieving satisfactory results. All this serves to drill students in responsible decision-making and improve their business acumen and managerial judgment. In addition, students learn an enormous amount from working with the numbers t...

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