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Invented Here
原價:
HK$300.00
現售:
HK$285
節省:
HK$15 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
McGraw-Hill
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出版日期: |
1998/04/22 |
頁數: |
272 |
重量: |
0.56 kg |
ISBN: |
9780875847986 |
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商品簡介 |
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how managers can determine the best path of change for their company by assessing its existing knowledge base. |
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