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Fanocracy: Turning Fans Into Customers and Customers Into Fans (hardcover)
原價:
HK$350.00
現售:
HK$332.5
節省:
HK$17.5 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
Portfolio
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出版日期: |
2020/01/07 |
尺寸: |
210x140x18mm |
重量: |
0.41 kg |
ISBN: |
9780593084007 |
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>> 相關電子書
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商品簡介 |
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers' ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: - MeUndies, the subscription company that's revolutionizing underwear - HeadCount, the nonprofit that registers voters at music concerts - Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers - Hagerty, the classic-car insurance provider with over 600,000 premier club members - HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way. |
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David Meerman Scott 作者作品表
New Rules of Marketing and PR (0009) (Paperback)
The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer
The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer
eBook: New Rules of Marketing and PR (DRM PDF)
eBook: New Rules of Marketing and PR (DRM EPUB)
New Rules of Marketing and PR (Paperback)
eBook: New Rules of Marketing and PR (DRM PDF)
eBook: New Rules of Marketing and PR (DRM EPUB)
Fanocracy: Turning Fans Into Customers and Customers Into Fans (hardcover)
New Rules of Sales and Service (Paperback)
eBook: New Rules of Sales and Service (DRM EPUB)
eBook: New Rules of Sales and Service (DRM PDF)
New Rules of Sales and Service (Hardcover)
Marketing the Moon: The Selling of the Apollo Lunar Program (Hardcover)
eBook: Newsjacking (DRM PDF)
Real-Time Marketing and PR (Paperback)
eBook: Newsjacking (DRM EPUB)
New Rules of Marketing & PR (Paperback)
Marketing Lessons from the Grateful Dead (Hardcover)
eBook: World Wide Rave (DRM EPUB)
還有... [顯示所有作品] |
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