Book Clubs and Book Commerce (Paperback)
 
作者: Corinna Norrick-Rhl 
分類: Literary theory ,
Literary studies: general ,
Business strategy ,
Retail sector ,
Publishing industry & book trade  
書城編號: 1645707


售價: $180.00

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出版社: Cambridge University Press
出版日期: 2020/02/13
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781108708814

商品簡介
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
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