eBook: Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence (DRM PDF)
 
電子書格式: DRM PDF
作者: Artur Lugmayr, Cinzia Dal Zotto 
系列: Media Business and Innovation
分類: Media studies ,
Research & development management ,
Business mathematics & systems ,
Sales & marketing  
書城編號: 22263523


售價: $1164.00

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製造商: Springer Berlin Heidelberg
出版日期: 2015/11/20
ISBN: 9783642544842
 
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商品簡介
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
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Artur Lugmayr 作者作品表

Media Convergence Handbook (Hardcover)

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