Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Hardcover) - 香港書城網上書店 Hong Kong Book City

Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Hardcover)

作者:	Adam Arvidsson
分類:	European history , 20th century history: c 1900 to c 2000 , Cultural studies , Advertising , 20th century , Italy
書城編號:	23912630

售價: $1960.00

購買後立即進貨, 約需 18-25 天




出版社:	Taylor & Francis Ltd
出版日期:	2003/02/13
頁數:	192
重量:	476 grams
ISBN:	9780415270441

商品簡介

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

Adam Arvidsson 作者作品表

Changemakers (Paperback)

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Introduction to Digital Media (Paperback)

Ethical Economy (Paperback)

Ethical Economy (Hardcover)

eBook: Brands: Meaning and Value in Media Culture (DRM PDF)

eBook: Brands: Meaning and Value in Media Culture (DRM EPUB)

Brands Meaning and Value Postmodern (Paperback)

eBook: Brands: Meaning and Value in Media Culture (DRM PDF)

eBook: Marketing Modernity: Italian Advertising from Fascism to Postmodernity (DRM EPUB)

eBook: Marketing Modernity: Italian Advertising from Fascism to Postmodernity (DRM PDF)

eBook: Marketing Modernity: Italian Advertising from Fascism to Postmodernity (DRM PDF)

Marketing Modernity: Italian Advertising from Fascism to Postmodernity (Hardcover)

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