"A fantastic introduction to the key elements of good design" - CreativeBloqAs seen in PRINT, It's Nice That, Eye and ShortlistAre you lacking creativity? Need graphic design inspiration but not sure where to start? The Graphic Design Idea Book is a brilliant resource for designers, whether they be professionals or students.Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas, whether you need fresh ideas for a branding, logo design, typography, web design or advertising project. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.Be inspired by the creativity of 50 master designers!From the introduction:"The Graphic Design Idea Book offers a guide to the various ideas, approaches and themes that designers have used to enhance the quality and effectiveness of their respective works. Graphic design is an amalgam of different components that results in informative, entertaining and commanding visual and textual communications. Our goal is for you to experience the tools (and tropes) that comprise the graphic designer's toolkit, not to copy the examples offered but to be aware that they exist. These techniques and ideas may be viable options or influences for your own work and if they also help you to make really great graphic design, all's the better!" - Steven Heller and Gail AndersonIncludes sections on:Colour, White Space, Geometry, Perspective, Scale, Improvisation, Lettering, Illusion, Punctuation Marks, Illegibility, Distortion, Blur, Sculpting Type, Collage, Motion Design and much more."This little yellow book with cover design by Pentagram sums up concepts within graphic design, incorporating pearls of wisdom from designers such as Michael Bierut, Neville Brody, Paula Scher and Paul Rand. [...] Perfect for the designer starting out, or any designer seeking a concise go-to guide" - Design Week
