eBook: Dealmaking: The New Strategy of Negotiauctions (Second Edition) (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Guhan Subramanian 
分類: Business & management ,
Business negotiation  
書城編號: 27639077


售價: $312.00

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製造商: W. W. Norton & Company
出版日期: 2020/08/04
頁數: 256
ISBN: 9780393541175
 
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商品簡介
Based on broad research and detailed case studies, Dealmaking provides the jargon-free, empirically sound advice you need to close the deal.Leading dealmaking scholar Guhan Subramanian specializes in understanding how deals work. As a Harvard Business School professor, he has spent years examining and teaching corporate dealmaking through two classic lenses: negotiation theory and auction theory. As he looked at real-world situations, however, he discovered that complex deals usually combine both approaches: negotiators are "fighting on two fronts"across the table and on the same sidewith known, unknown, or potential competitors.In Dealmaking, Subramanian provides classroom-tested examples of "negotiauctions" as diverse as buying a house, haggling over the rights to the television show Frasier, or selling "toxic" assets into the U.S. governments bailout fund. With each scenario, he identifies the specific moves that ensure success.The first book to bring together auction and negotiation strategies in a meaningful way, Dealmaking is an indispensable guide to negotiating deals in the twenty-first century.
Guhan Subramanian 作者作品表

eBook: Dealmaking: The New Strategy of Negotiauctions (Second Edition) (DRM EPUB)

Dealmaking (Paperback)

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