eBook: How Digital Intelligence Drives Business Growth (DRM PDF)
 
電子書格式: DRM PDF
作者: Zhizhuan Business Research Institute, Wu Na, Yi Long 
系列: Management for Professionals
分類: Social research & statistics ,
Business innovation ,
E-commerce: business aspects ,
Information technology: general issues ,
Business applications ,
Databases  
書城編號: 27670392


售價: $1944.00

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製造商: Springer Nature Singapore
出版日期: 2023/11/23
ISBN: 9789819942992
 
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商品簡介
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
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