This book reconceptualises the idea of 'post-truth'. It does not limit the domain of post-truth to the production factories of fake news.

Drawing on examples such as Trump, War on Terror, anti-vaccination, climate change denial, denial of scientific facts about smoking and so forth, it analyses the concept through a new theoretical lens which focuses on the specificity of post-truth discourses. Further, the volume develops a guide to operationalise post-truth discourse and makes use of Pakistan as a case study to illustrate post-truth discourses in Pakistani newspapers and implements an experiment to measure the effects of post-truth rhetoric on political attitudes.

The volume will be essential reading for students, scholars and researchers of media and communication studies, politics and South Asian studies.