This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas:
Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report

Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.

Contents

@contents: Selected Contents: List of illustrations Acknowledgements Introduction Aims and rationale How to use this book Part I Chapter 1 Textual Analysis: Visual, Technical and Audio codes Chapter 2 Textual Analysis: Narrative and Genre Codes Chapter 3 Approaches to Representation Chapter 4 Approaches to Audience Response Part II Chapter 5 Case Studies Gender Age Ethnicity Identity Events Issues Chapter 6 Passing MS1: Media Representations and Receptions Part III Chapter 7 Production Work, Evaluation and report Epilogue Index

Author Bio

Antony Bateman is Head of Media and Film Studies at Bingley Grammar School and has previously been Rochdale 14-19 Creative & Media Diploma Programme Director. He is co-author of A2 Media Studies: The Essential Introduction for WJEC (2010).

Sarah Casey Benyahia is a teacher and examiner of Film and Media Studies. She is the author of Teaching Contemporary British Cinema (2005) and Teaching TV and Film Documentary (2008) and co-author of A2 Media Studies: The Essential Introduction for WJEC (201ilm Studies: The Essential Introduction (2nd edition, 2008) and A2 Film Studies: The Essential Introduction (2nd edition, 2009).

Claire Mortimer is an Assistant Examiner for the WJEC board and has worked as a Media and Film Studies teacher for many years. She is currently the Head of AS Media Studies and a Lecturer in Film Studies at Colchester Sixth Form College. She is the author of the Routledge Film Guidebook, Romantic Comedy (2010).

Peter Wall is Chair of Examiners for both GCE Media Studies and GCSE Media Studies for a major Awarding Body.He is co-editor of Media Studies: The Essential Resource (2004), Communication Studies: The Essential Resource and Film Studies: The EssentialResource (2006), co-author of AS Media Studies: The Essential Introduction for AQA (3rd edition, 2008), A2 Media Studies: The Essential Introduction for WJEC (2010) and Framework Media: Channels (2004) and author of Media Studies for GCSE (2007).