In Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.
Reviews

Michael Aresco, executive vice president of CBS Sports:

"Dennis Deninger is the perfect person to have written this masterful book. His long and rich experience as an event and studio producer at ESPN during the company’s formative years and his subsequent experience in the classroom, give him a unique, broad and unparalleled perspective from which to examine all aspects of the sports television business. What makes this textbook even more valuable is his clear, concise and fluid writing style as well as his enthusiasm for the material. Students, and even general readers, will gain much useful information and insight from this outstanding work."

George Veras, President & CEO of Pro Football Hall of Fame Enterprises and Emmy Award winning sports producer:

"This book is a true tour de force! It is by far the most comprehensive and in depth treatment of the subject ever, pulling together history and and the reality of sports television. It succeeds in finally giving us an overview that to date has only been available to the public in bits and pieces. It's overdue and much needed."

John Skipper, President of ESPN, and Co-Chair of Disney Media Networks:

"We live in an era when the answers to 'how' and 'why' are an Internet search away. This book provides those answers for sports television in one authoritative package."

Patrick McEnroe, television commentator and USTA general manager, player development:

"Dennis is tho was always there behind the cameras, helping what was in front of the camera be the best it could be. If you are just starting out in sports television, this book will give you perspective and insights that you will value for your entire career."

Mary Carillo, television commentator:

"Dennis Deninger takes the reader through every aspect of the medium: from its simple beginnings to its rich and complex present, behind cameras, inside board rooms, explaining everything from tv rights to tv wrongs. This serves as a fine guidebook for anyone who wishes to understand the many layered dimensions and decisions that shape and effect how sports comes through the screen and into our homes."

Sunil Gulati, President of the US Soccer Federation:

"If you’ve been in the sports business for years, are a student beginning to plan your career, or are simply a fan of sports on television, you will find Dennis Deninger’s book fascinating and informative. Having served as coor...