WomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. The third group includes intrapreneurial and entrepreneurial women in all stages of personal and venture development. For these people, the book will serve as a valuable resource and guide.
Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.
Reviews
‘Dorothy Moore, an international authority on women's entrepreneurship, has done it again. This book, like her earlier writing, puts the spotlight on a critical factor in a country's economic success -women entrepreneurial activity. She first positions her work in the wider changing workplace and social context, moving then to a consideration of both leadership and management and work and family life. She concludes by examining differing paths to entrepreneurship among women and management challenges likely to be faced as their firms mature. Her extensive use of case examples enriches the content at every step. This book is a must read for academics interested in entrepreneurship and family business, professional women, and both budding and established women entrepreneurs.’-Ronald J. Burke Schulich School of Business York University, Toronto, Canada
‘The unique organization of WomenPreneurs willto a wide range of readers. Moore’s panoramic update of changes in the workplace driven by increased workforce diversity – especially the influx of women into business organizations – is coupled with compelling profiles of talented and committed women entrepreneurs who realized their vision of creating workspaces where employees could "make a difference, add value to our world and impact other people’s lives in positive ways.’- Mary C. Mattis, Chair, Institutional Review Board, Research & Policy Support Group, NYC Department of Education, USA
‘Business women -- both corporate and entrepreneurial -- can make the 21st Century their time to thrive with this expertly researched book. It is your guide to understanding and overcoming work place challenges, and the insightful interviews with women business leaders will inspire and motivate you.’- Sharon Hadary, Founding and former Executive Director, Center for Women's Business Research, USA
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