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Deciphering Advertising, Art and Architecture (Paperback)
售價:
$403.00
抱歉! 此商品已售罄, 不能訂購
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出版社: |
Libris
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| 出版日期: |
2010/12/01 |
| 尺寸: |
228x154x19mm |
| 重量: |
418 grams |
| ISBN: |
9781907471155 |
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商品簡介 |
| This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns. |
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