This book analyzes the factors behind the recent expansion of Fairtrade and questions whether the trust given to the scheme by "ethical" shoppers is warranted. It goes about this assessment by analyzing the claim of ethical shopping and by scrutinizing the specific contribution of the Fairtrade Certification Mark to producer’s welfare. This assessment is based on information gathered in a mixture of desk-based research and fieldwork carried out in Argentina, Bolivia, Chile, Peru, Tanzania and South Africa. This book comprises separate chapters written by academics of various backgrounds, who have worked together on Fairtrade, it should however be noted that the authors do not necessarily hold a common set of views in respect to Fairtrade.

Contents

Part I: Overview and Introduction Janet Dine, Brigitte Granville and Steven Telford Part II: Governance and Institutions 1. Fairtrade governance and its impact on local development: a framework Martha Prevezer 2. A Short History of Fairtrade Certification Governance Elizabeth Anne Bennett 3. Fair Trade: Partners in Development? A reassessment of trading partnerships within the Fair Trade model Matthew Anderson 4. The International Fair Trade Movement: Actors and Regulatory Approaches Marise Cremona and Gracia Marín Durán 5. Fair Trade in the European Union: Regulatory and Institutional Aspects Marise Cremona and Gracia Marín Durán Part III: Trust and Ethics 6. Fairtrade, Trust, Risk, and the Company Concession Model Janet Dine 7. Fairtrade and Labour Standards: Why Fairtrade is succeeding where international law has failed Kirsteen Shields 8. Ethical Shopping and Trusting Morality Andrew Fagan Part IV: Fairtrade in action 9. Beyond Price: Fairtrade and Capacity Building. The Case of Cooperativa Naranjillo in Peru Shannon Sutton 10. Empirical Evidence from South Africa Brigitte Granville and Steven Telford 11. Labelling Challenges in Fairtrade: A need for harmonisation? Rohan Kariyawasam