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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (
Knapp Duane, McGraw-Hill, 出版日期: 2008/03/01
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (Hardcover)
Knapp Duane, McGraw-Hill, 出版日期: 1999/11/01
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