Strategic Intent (Paperback)
 
作者: Gary Hamel 
分類: Management & management techniques  
書城編號: 11246584

原價: HK$100.00
現售: HK$95 節省: HK$5

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出版社: Harvard Business Review Pr
出版日期: 2010/06/21
重量: 0.09 kg
ISBN: 9781422136546
 
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商品簡介


In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.

Gary Hamel 作者作品表

Humanocracy, Revised and Updated: Creating Organizations as Amazing as the People Inside Them (Revised) (Hardcover)

Humanocracy (Hardcover)

Worauf es Jetzt Ankommt! - Erfolgreich in Zeiten Kompromisslosen Wandels, Brutalen Wettbewerbs und (Hardcover)

What Matters Now (Hardcover)

eBook: What Matters Now (DRM EPUB)

eBook: What Matters Now (DRM PDF)

The Future of Management (Hardcover)

Leading the Revolution How to Thrive in Turbulent Times by Making Innovation a Way of Life

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