Analysing Quantitative Survey Data for Business and Manageme (Paperback)
 
作者: Jeremy Dawson 
分類: Research methods: general ,
Business studies: general  
書城編號: 1142206


售價: $434.00

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出版社: Sage Publications Ltd
出版日期: 2016/12/10
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9781473907515
 
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商品簡介
In Analysing Quantitative Survey Data, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis.

Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Jeremy Dawson 作者作品表

Roaming home (Paperback)

Analysing Quantitative Survey Data for Business and Manageme (Paperback)

Analysing Quantitative Survey Data for Business and Manageme (Paperback)

eBook: Analysing Quantitative Survey Data for Business and Management Students (DRM EPUB)

eBook: Analysing Quantitative Survey Data for Business and Management Students (DRM PDF)

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